Why I killed FIFTN and Fishify

I ship a lot of apps. That does not mean I should keep all of them alive.

This week I took two of mine off the work I show to clients: FIFTN and Fishify. Both reached the App Store. Both were real products. Both are the wrong proof for the work I sell now.

I am writing this so the decision is public, not so I can dress a kill as a strategy.

FIFTN

FIFTN came from Alex Hormozi's 15 minute rule, as I understood it: every 15 minutes, write down two things you just did. Stay honest about the day. Stay productive.

The app turned that rule into a product. Fifteen minutes of deep work. Then you earn your screen time. App blocking. A timer. A score.

The focus and app-blocker category is crowded. I also did not love the product. That combination is enough. I will not spend years in a category I do not care about, next to a hundred other timers, just because I already shipped the first version.

Shipping is not the same as committing.

Fishify

Fishify is a simple AI fish identifier. Snap a photo, get a species, keep a catch log, check rules.

I thought I could give the idea a real chance through App Store search. Fish names, catch logs, fishing rules: those are queries people type. I wanted the ASO downloads more than I wanted the product.

That is a weak reason to keep an app. If I do not care about anglers, I will not write the next ten updates they actually need. A listing that ranks and a product I will not stand behind is a trap.

So I stopped.

What I still show

On my mobile offer I now only show apps I still run, or apps I sold. Aividly stays because a buyer took it. VidNotes, Teleprompter, Newsletterytics, Coldsmith, and YapperX stay because I still stand behind them.

Killed apps can stay in the store for a while. That does not make them proof. Proof is the work I will still answer for on a call.

If you hire me, you get that same filter on your product: ship the loop that matters, then be willing to kill the rest.